Law #4 : Innovation needs perseverence

Being innovative is not a one-shot effort.

It’s not because you had one (even big) successful innovative project that you’ve become an innovative company.

Top executives love to be seen as innovation leaders. From time to time they launch projects that will get good press-coverage and will give them that a shiny “innovative thought-leader” polish (no need to say that polish doesn’t stay long). Those projects are usualy well-funded and have great internal and exeternal visibility. They do address genuine issues and challenge of the…